I'm a working artist and a full-time digital marketer — which means the advice I give you is actually realistic. No corporate playbooks. Just practical strategies to help you grow your digital presence on a creative schedule.
I'm Sarah Binder — Performance Marketing Manager by day, jewelry artist by life.
I've spent my career running digital marketing across wildly different industries — bridal, outdoor recreation, security, commercial equipment — managing everything from paid social and SEO to local search and web design. I know what enterprise-level marketing looks like. I also know it has no business being handed to an artist with a craft fair table and a dream.
What I actually do is translate that expertise into something real: practical, affordable strategies that a working artist can manage on their own, without a team or a corporate budget.
SB Jewelry has been my own experiment in that for 19 years — officially. Unofficially, I've been selling alongside my mom since I was a kid. I know the craft fair grind. I know what it feels like to make something beautiful and have no idea how to get it in front of the right people.
My clients are local artists ready to stop blending in at the craft scene and start building something that feels like fine art — because that's exactly what it is.
I work with local artists who are ready to level up — moving beyond the craft fair circuit and building a presence that reflects the quality of their work. My focus is on what's practical, manageable, and actually within reach for an independent artist.
Get found by people in your area who are already looking for what you make. We'll focus on your Google Business Profile, local listings, and the search basics that actually move the needle.
Stop posting and hoping. Learn how to build a social presence with intention — the right platforms, the right content approach, and a rhythm you can actually stick to.
Ready to put a little budget behind it? I'll help you understand how paid social works, what's realistic to spend, and how to set up campaigns you manage yourself.
A note on what I don't do: I don't create content or manage ads on your behalf. What I do is give you the tools, the strategy, and the confidence to run it yourself. Your voice, your brand, your content — I just help you point it in the right direction.
Not sure where to start with your digital presence? You're not alone — and you don't have to figure it out by yourself. Send me your most pressing digital marketing question and I'll reply within 48 hours (holidays excluded) with a straight answer, no strings attached.
Questions should relate to digital marketing strategy for your art business. Submissions go to contact@whatevermktg.com.
SB Jewelry is my escape. No dashboards, no data, no optimizing — just materials, creativity, and making something with my hands. After 19 years it's still the part of my week I protect the most.
It's also why I don't offer content creation services. Burnout is real, and I've lived it. My job is to give you the strategy — what you create with it should be entirely yours.
See What I Make →